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Five in depth, deep dive sessions on Product Management
Two 30 min talks followed by 15-20 minutes of interactive Q&A from experienced professionals
When:
3/24/10
Where:
NYU/Poly Incubator 160 Varick St., NY, NY
Who:
60 up and coming product management professionals - Please have less than 5 years of product management experience and spend more than 50% of your time on product.
One PM per company
Rules:
If you RSVP to a session, and attend, you will get advanced access to the next session. If you RSVP to a session, and do not attend, you will automatically lose a spot in the next session. (ie, if you RSVP, attend)
Talk 1: Emily Hickey - Understanding the responsibilities and limitations of a product manager: What are you supposed to own?
Emily Hickey is currently the CMO of Tracked, where she also works with the product team. She spent nearly 5 years at HotJobs, rising to VP of Product Management and was COO at Photoshelter after that--giving her a multi-faceted perspective on how product management fits within the greater organization.
Tark 2: Dave Whittemore- Good product management vs bad product management, and customer centric vs. market centric
Dave Whittemore is a Senior Product Manager at On Deck Capital. He was also a Product Manager at Monitor 110.
Session 2 - New Product Development - 4/7:
Talk 1: Roadmapping: Scoping out requirements and priorities, minimum viable product. Limiting what you're building and when to fill in the gaps.
Talk 2: Wireframes, specs, project management and brainstorming tools
Session 3 - In mid-stride - 4/21:
Talk 1: Building a product focused culture: Taking over PM for existing products and being a PM when there wasn't one before
Michael Karnjanaprakorn - Product Lead, Hot Potato
Talk 2: New features vs better features: how to balance improving what you have versus adding more
Kristin McClement - Director of Product Management at Peek
Session 4 - Analytics - 5/5 at 6:30PM:
Talk 1: Collecting data from users - interviewing, listening labs, customer development
Talk 2: Stats, funnels, graphs, A/B tests: What numbers should I pay attention to and how?
Lauren Sperber, Outside.in
Session 5 - Users and Money:
Talk 1: How to conduct a listening lab
Mark Hurst, Creative Good
Talk 2: Product management when driving revenue is the goal: turning users into dollars
